Our Brand Identity Design Process

• Here's a quick overview of the brand identity design process to help you understand how we work and the important steps we take to assure smooth workflow.
  
  
• Design Brief:
• This is probably the most critical part of the process to eliminate any misunderstandings and help us focus on achieving the desired results. We expect the client to provide us with as much relevant information as possible, so we can service effectively and efficiently. Listening and clear communication lead to successful brand identity design.
  
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• Research:
• Here, we explore the path based on the significant key elements that will help us structure the brand identity appropriate for the client's business. We take into consideration their target audience, client's competition, company history, and any other components that have been supplied to us during the brief to allow for a thorough research and brainstorming sessions.
  
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  • Sketching:
• Sketching quick ideas on a piece of paper help us discover the possibilities. This is the phase where we want to capture the basic idea with shape and unique distinction. We generate as many sketches as possible to fully exhaust our creative thinking in order to achieve the most effective brand identity design.
  
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  • Design Development:
  • In this stage we take our strongest ideas and create digital renderings of them. This is the time to polish off the designs and improve on the look and feel before the presentation. We'll develop as many designs as requested by the client, and provide only the best collection.
    
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  • Too many concepts may leave a client confused, and not enough options may cause a client to be disappointed. It's very important to discover and offer all required information in the very early stages of brand identity design process.
    
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      • • Client Review:
        • When the designs are sent to the client, we'll explain our thoughts behind each concept and make sure that all client brand identity concerns are resolved.
          
          
          • • Feedback and Revisions:
            • After the review, we'll proceed to finalize the brand identity, or if client provides suggestions, we'll make the necessary revisions to make the design work. Our objective is to create an exceptional and cohesive brand identity that is effective and delivers the clear message about the client's business.
              
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                    • • Approval and Release:
                      • Once the artwork is approved and finalized, we'll release the file in requested formats.