Brand Identity for Insulfoam

Insulfoam is the largest manufacturer of expanded polystyrene (EPS) in North America, and a major supplier to the construction, insulation and OEM markets.

The task was to develop an identity to represent the company's philosophy, legacy, and their continuous innovations for the future. Given several key words, the new brand identity needed to convey reliability, innovative, modern, strength, and longevity. Bold and customized letterforms became vital foundation in the design process, but a powerful icon had to be incorporated to make it really stand out. We started to explore with a rectangular shape, manipulating the lines to show movement and expansion. Contrasting angles created a nice balance and provided a unique expression to complete the desired look and feel.

To complete the brand identity, business cards, letterhead, and envelope were designed to provide a strong and cohesive package.

Brand Identity design for Valor Brands

When presented with an opportunity to develop the corporate identity for Valor Brands, we knew that the design process would require to explore several unique avenues in order to deliver an image that would express the essence of the company.

The main focus was to effectively communicate the word "Valor" and the principles that the company stands for. Our theme words: bold, courage, bravery, excellence, and global leader helped us with visual symbols for consideration such as a world, wave, lion, flag, and wings. All of which could represent the underlying theme. But, no other was more inspiring and effective as the visual of an eagle.

The decision was to incorporate the soaring bird into the letterforms to create a strong impact, but also to sustain a clear readability. Indication of wings in "V" and incorporating the beak into the letter "r", proved to be working effectively. A swoosh or wave was integrated in the word Valor to show movement and convey that the company is looking to the future, leading the industry. After a couple of minor rounds of revisions, Valor Brands logo emerged into a perfect shape.

The brand identity package was completed by incuding a folder design, letterhead, envelope and business cards.

Brand Identity design for Botanical Laboratories

Botanical Laboratories is a leading provider of liquid nutritional supplements and homeopathic products. In 20 years, their expertise and innovation have made them one of the fastest growing nutritional supplement companies.

The client wanted their new brand identity to be very clean, modern, and simple. Indication was that the company name should be easily readable without any obtrusion, and an icon to support the name.

What seemed to be a slam dunk, the challenge was to create an icon to emphasize the word "laboratory" vs. "botanical". Any shapes that would be easily recognizable to nature, were disgarded, and a lab beaker was mostly preferred as part of a visual. A triangle presented to be the best shape that would convey nature in a broad sense (a tree), but at the same time it had to be subtle enough to make the beaker image stand out. Green color was an obvious choice and the use of blue color in the name offered to be a great compliment. With some slight modifications to the typeface, the brand identity design was finally approved.

A stationary system was designed that would include a tagline "Science For A Healthier Tomorrow" as part of the company message.

Logo design for Razor Entertainment

Razor Entertainment provides collectibles to the sports and entartainment industries.
The project was straight forward: visual of a razor, playful, limited colors.
We drafted several different ideas of the razor, but didn't want it to appear flat. Giving the image some prespective and an indication of a drop shadow evolved to be a "razor sharp" logo design. Several color options were explored to provide the client some choices
and final selection was elected.

Brand Identity design for Procella Media

Procella Media is a large video editing and consulting company out of Los Angeles, CA. They maintain computer systems for editing audio and video. The client wanted their new brand identity to be bold, clean, and represent the company to be strong and reliable as they have been dominating their competition.

The design needed to be iconic, with or without the name identifiable to Procella. Our brainstorming session was pouring with ideas, from visual and audio icons, to "PM" initials, to different translations of the word "Procella" (latin for "storm"). It became evident that a reel symbol forming a letter "P" was favored. But, our client thought that the design was too subtle and wanted to experiment further with the "tail" end of the icon. After couple of rounds of revisions, they concluded that the initial design was the best and made their final decision.

The brand identity package was completed with a stationary system and decals to be used on different company equipment and vehicles.

Brand Identity design for Zephyr Photography

Zephyr Photography is a well established studio located in Seattle, WA. They work with clients in the music industry creating exceptional imagery in any setting regardless of its challenges.

When Zephyr contacted us to develop their new brand identity, they already had an idea of what their identity should look like, but wanted a professionally executed design. During our initial conversations, they stated that the image should be very loose and rough, free-flowing, and possibly icorporating the image of a camera.

We presented a few initial concepts based on the direction from the client, and couple designs that maybe didn't fit their scope of work. Our rationale was that Zephyr brand identity should have a more sophisticated feel, an image that would attract high-end clientele. Incorporating a bold "Z" into a circle, or a lens, and braking out of it, indicates Zephyr's strong work ethics - taking on challenging projects, going the extra mile to produce exceptional photography.

Brand Identity design for Brooks Pierce

Brooks, Pierce, McLendon, Humphrey & Leonard, LLP is a business law firm providing comprehensive strategic counsel and innovative solutions to their clients. Since 1897, Brooks Pierce embrace the highest standards of professional and personal excellence.

Over the years, the law firm has aquired more partners and the name became too long. The client approached us to simplify their brand identity because their old logo was asymmetrical and hard to work with. From the very beginning, we were forewarned that "Lawyers are editors by nature and fall into the trap of analysis paralysis often. Designer must be flexible and realize the challenges of working with these type of decision makers."

We took on the challenge and developed several unique brand identities trying to cover all aspects to ease our pain through the process. To our surprise, the client immediately fell in love with couple of the designs, and had a hard choice to make. When the decision was finally delivered, they selected a logo that was most clean and sharp, contrasting the two names. After a few minor revisions, Brooks Pierce brand identity was finalized. The complete system included the letterhead, business cards and envelope.

Brand Identity design for Plush Pippin

Plush Pippin is a manufacturer and marketer of premium frozen pies that are distributed nationally to a variety of food-service outlets.

A brand identity system was developed to provide a fresh and attractive look,
a sophisticated design suitable to Plush Pippin brand.

Brand Identity design for Corex Group

Corex Group provides modifications to commercial real estate and government buildings to be terror-resistant and secured through covert measures. Based out of Dubai, UAE, Corex Group has operated in some of the most complex risk environments in the world over the last three decades.

When we had a briefing with the client, it was expressed to us that the brand identity design needed to have a feeling of security and high-end development. Working with corporations around the world, the design had to have a global appeal and provide a sense of intelligence, technology, and advanced monitoring solutions. With this information, we went to work. We considered a few symbols to incorporate into the design: a lock, key, lion, building and shield.

We crafted our best ideas and presented them to the client. Their selection was to go with the design that had an indication of a building - corporate and sophisticated feel with arrowed shapes suggesting "advanced solutions". In the name we wanted to show the aspect of security - the letter "O" is reversed, but still contained or "secured" within the word. With some slight font modifications, the Corex brand identity was finished.

The identity system included a letterhead, envelope, and a business card design.